Most internet marketing firms focus solely on increasing website traffic. However online traffic only matters when it represents potential customers within your target market. Even qualified traffic means nothing without effectively converting those visitors into paying customers.
Checkout Consulting picks up where others fall off…
Harnessing the internet to connect with your audience and drive sales revenue is much more than getting on the first page of Google. It’s about positioning your business in the most profitable places online where your customers are already looking for you. For us, this is only where the process begins.
We’ll work extremely close with your business to understand what makes your business tick and where the biggest opportunities are. Armed with this knowledge and a singular focus on making local businesses more profitable, we ensure that when people go looking for what you offer, they see you all over the internet and want to do business with you instead of your competitors.
Our approach is based on proven best practices and an intimate understanding of online customer behavior:
Research
- Analyse competitionCapitalize on strengths/weakness to dominate competition
- Define customer segmentsLays the foundation for a marketing strategy that specifically targets your most profitable customers
- Demand researchRecognize high demand opportunities (what product/service people are looking for) within specific market segments
Awareness
- Local business directory submissionsIncrease traffic both online and offline of your most valuable customers looking to purchase from you
- Social media marketingMaintain a constant presence with customers so they choose you when they need your services
- Press releases, video marketing, viral marketingIncreased brand awareness and credibility within the local/regional market
- Link-building strategyEnsures that customers find you before your competitors
- Generate customer reviewsCreate local buzz to increasing visibility & brand awareness
Target
- Build customer profiles based on buying phase (research, comparing, purchase)Align offline marketing promotions with online strategy
- Develop customer profile specific marketing campaignsDesigned to target your customers based on where they are in their purchase phase
- Deploy targeted incentives, promotions via web and social media marketingMaximize marketing spend by focusing resources on most profitable customers
- Deploy re-marketing campaigns to bring first time buyers back into funnelCapture data from customers that aren't ready to purchase today to bring them back into the funnel so they become customers tomorrow
Convert
- Optimize website architecture & usabilityCustomer interactions designed to engage, qualify and convert prospects into high quality customer opportunities
- Customer request forms & auto-respondersCustomer interactions designed to engage, qualify and convert prospects into high quality customer opportunities
- Live web interactionConsistent flow of highly targeted customers prospects via live customer engagements
- Time-sensitive delivery Increased efficiency of overall marketing efforts
Report
- Detailed weekly reporting Clearly defined reporting based on web site usage and revenue from marketing campaign activity (online and offline)
- Client/competition search engine rankingsImmediate feedback on what marketing campaigns work well and which ones don't
- Campaign trackingMeasurable results that show ROI on every marketing dollar spent. Eliminates guesswork as to whether your marketing efforts are making you money
- Test, target & optimize campaign processProvides clear, measurable results that clients understand to continually increase profits and stay ahead of competition
We’re committed to helping our clients connect online with their ideal target market by building custom campaigns that drive more leads and sales.
